How Internal Company Reputation Can Affect Your ORM
Online Reputation Management (ORM)
I asked fellow blogger and SEO/Online Reputation Management specialist Warner Carter if he would do a guest post (or two) on my blog. I was delighted when I read his posts. This one perfectly illustrates the possible problems for businesses, as well as giving useful tips on maintaining a good reputation online. You can find out more about Warner in the bio at the end of this post.
How Internal Company Reputation Can Affect Your ORM
I just read an article about a company whose reputation was ruined just because of a careless, reckless employee. It was alarming because no one thought that a simple ‘mistweet’ and a ‘misunderstood’ profile photo could break hundreds of professional relationships. What hurt the company most were things broadcast without the management’s knowledge. Every detail was bent and twisted, and the very first one to pick these tasty bits of information up was their direct competitors. Malicious advertising jingles and print ads surfaced; all these were undoubtedly created to destroy the company’s name.
Monitoring your employees’ behavior will help protect not only yourself but the company as well. It may sound a bit like a baby-sitting task, but you don’t have to literally keep a close watch on them just to restrain their behavior when outside the company’s premises. Many employees believe that their non work-related lives are outside the company’s authority. There are even reported cases of employees suing their employers for encroaching on their private lives, for giving sanctions for events that happened outside company premises.
The social network effect The popularity of social networking sites and personal blogging opened convenient ways for ordinary people to express what they feel. For simple employees, blogs and social networking sites are perfect extensions of their emotions, of the emotions they can’t express directly to their bosses and co-workers. We all know that these sites offer advantages and disadvantages, too. These sites are great tools for marketing and communication. Majority of companies today also use these sites to communicate with their employees even during weekends and non-working hours. One drawback about using these sites, however, is that these sites are faster ways of spreading gossip in and out of the company. This disadvantage leads to a lot of problems that have been affecting many employers and employees today.
What you can do to change your company’s reputation: Do not prohibit your employees from using social networking sites. Social networking sites are great tools for expanding a service and delivering messages quickly. Let them post messages or updates about what they want. Let them blog. Democracy has no limitation. Allow your employees to blog and say anything about your company. If you treat them well, they’ll write good things about your company, too. Do not go overboard. Let them do what they want to do outside the office. The executives of some companies act like school principals and even track their employees’ lives outside work premises. This causes your employees to lose trust in you, and can even make you liable for lawsuits. Obey the law, compensate your employees properly. There is no room for anger in a satisfied employee’s heart. A satisfied employee will always be a grateful employee. These are the loyal employees who devote not only their talent but also their lives to the company. Be a walking testimony. You can’t control all your employees. They have free will, too. You cannot please everybody, so be open to the possibility of at least one person being dissatisfied with your service. Just in case these matters end up in the courtroom, let your own history save you. Your loyal employees will surely attest to your good work. Employees have the power to put you down, but most of them won’t use that power against you, if you have not committed any wrong.
Social networking sites can empower employees to ruin your company’s reputation, but these sites can help you maintain good professional relationships as well. One wrong tweet and you’re gone, but one good tweet can put things right. To summarize, the reputation of your own company is in your hands. It is not about catering to all the demands of your employees; it is about relating to them and understanding their needs. Treat your employees kindly because your company will not succeed without them. We were all employees once, so we should know how it feels to be in their shoes.
Author Profile Warner is interested in everything online that fuels discovery. I find SEO a facinating puzzle so of course work for an SEO Reseller, Endless Rise
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